Hilariously Erroneous Commercial Alert

I'm heading out now to hang with some puzzle/game friends, but before I go I just had to post this, because I just saw it and I can't believe such a huge company would make such a huge error.

It's a Kellogg's Special K commercial that features a businesswoman meeting her girlfriends for...oh, let's call it brunch, because it's clearly not morning but for some reason they all order cereal. (Not to give away the ending.) As she approaches, her friends comment, "Wow! She looks really good!" and when they ask, she says her secret is that she's started eating Special K. And then we get this badly-constructed voiceover:

ANNOUNCER: "Studies have shown that women who eat breakfast like the Special K breakfast weigh less."

And as soon as I heard it, I thought, "Wait a minute? If they like it way less, why the hell are they telling us this in the commercial?" I wasn't being snarky. I was actually confused.

Then I saw the bathroom scale on the screen and thought, Damn. That's a double entendre you do not want to get wrong. Watch for it---I'd try Lifetime---before someone wisely pulls it. This is the sort of thing you need to TiVo and send to the web.