Worst Ad Ever!
For some reason, Volkswagen has been running huge print ads in New York City that say, "Hey New York! The Rabbit is back!" Which is all well and good, except that for absolutely no reason I can think of, they show the Volkswagen Rabbit next to a pigeon and a rat, or---in this new one I saw today---a pigeon and a cockroach. You know---as if the Rabbit were the third in a series of noisome disease-carrying vermin. I can't imagine what the hell they're trying to convey. That the Rabbit is all-pervasive? That you can't get rid of it? That if you touch one you'd better use disinfectant? What I do know is that 1.) the ad leaves no clear direct message, and 2.) the indirect message is one of disgust and avoidance. What the fuck were they thinking?
My idea: run the exact same ads, only--get this--without the penguins and roaches. The end! That's it! And I've just sold twice as many of the damn things as these overpaid geniuses. So now can *I* get some of that ad revenue? Because some of us have student loans to pay off.